USE OF ICT IN POLITICAL CAMPAIGNS
Technology has changed how voters access, debate, support, and even challenge political parties. While the African continent isn’t as connected to the internet as other regions, it’s still a major factor to consider, especially with mobile phones.
Shikamo’s team is ready to help our clients to use these new ICT channels in political campaigns.
Political parties need to make sure they communicate their message clearly and engage their electorates online. We are aware of how ICTs shape, alter, and influence voters’ political choices.
We utilise data, gathered through polling, to create real-time analytics tools, sentiment analysis, and discreet influencers to reach the best audiences for your campaign.
Activities and services under ICT in political campaigns include:
Social media marketing, social media engagement and mobilisation
Content creation and digital storytelling
Data mining and analysis of insights gained for electoral processes