Political campaigns in Africa are mostly headed by charismatic leaders, but not skilled personnel.
At Shikamo, we offer expertise in campaign design, messaging, and effective techniques. We deploy our team to set up and run winning political campaigns using effective field and voter engagement strategies.
From our first-hand experience, most campaigns are poorly designed. They lack funding or effective communication strategies, and rely on hear-say evidence. Shikamo designs a data-driven campaign that positively influences public opinion, shifts voter’s attitudes, and gains support.
Activities and services under technical expertise include:
Scoping and feasibility assessment of a candidate or party’s chances of electoral success
Developing campaign, message, manifesto and communication strategy
Developing a fundraising strategy